The Challenge
- Create a new labeling system that would maintain a family look for two different “sister” company brands, consisting of many different product categories
- Reduce errors in the order picking process, due in part to current label design, poor lighting and non-English speaking workforce
- Create a distinctive, appealing label design that can also work in “self-display” applications in distributor showrooms
The Solution
- Design a color coding system that immediately identifies product brand and category
- Typography and product number placement designed to minimize reading requirements and allow easy identification in a variety of storage / warehousing situations
- Label design that is visually appealing individually, while also creating a cohesive look when displayed in large numbers, even across brands and categories
The Results
- Greatly reduced errors in order-picking process
- Increased recognition in distributor showrooms
- Increased product recognition among customers
“New Bridge Communications helped us to completely overhaul our product labeling, from a very dated, industrial style label, to a much more distinctive and consistent design. They were also instrumental in helping to create a system that addressed our concerns about achieving a family look across all our brands and product categories. We were very pleased with the results and have seen the benefits both in greater accuracy in the warehouse and increased customer recoginition, as well as greater flexibility as our product line has grown.”
http://www.chapco-adhesive.com/
Ron Loffredo
Vice President Technical Services
Chicago Adhesive Products Division
Roanoke Companies Group, Inc.
